The Newtown, Conn., school massacre, which took the lives of 27 women and young children, caused many Americans to re-evaluate the role of guns in society.
The Bushmaster AR-15, one of three guns shooter Adam Lanza used, was marketed to appeal to men's machismo. Its ad, headlined, "consider your man card reissued", drew attention to how guns are advertised in the United States.
From sex, safety, to stereotypes about masculinity, here's a collection of what gun ads look like today and how they've evolved in the last century.
Adam Lanza brandished a Bushmaster AR-15 when he murdered 27 women and small children in Newtown. This is how that weapon is marketing to the general public. Magazine ads equate owning the gun to being a man.
Bushmaster's "man card" campaign is two years old. The website asks consumers to "prove" they're a man by answering a series of questions.
Read the press release introducing the campaign here>
This unfortunate screen grab depicts Bushmaster revoking someone's "man card" for being intimidated by elementary school students.
See the rest of the story at Business Insider
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