While the Supreme Court heard arguments regarding the legalization of gay marriage this week, some of the biggest companies in the world risked isolating its conservative consumer base to come out in loud support of marriage equality.
Brands from Bud Light to Martha Stewart Living riffed on the Human Rights Campaign red equal sign that has gone viral on Facebook.
Although the image of Paula Deen riding the symbol— with the caption "It's like two sticks of butter, y'all" — that has been going around is clearly a parody, many other companies have created legitimate social media campaigns to show their unabashed support for the cause.
Bud Light re-created the red equal sign — a symbol of people's support of marriage equality that has taken over Facebook newsfeeds — with two cans of Bud.
The company has received a lot of Facebook hate, but it doesn't care.
Martha Stewart Living decided to spread the message with cake.
Expedia changed its cover photo to the popular image linked to marriage equality advocacy.
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