Keystone Sporting Arms, the company that makes Crickett rifles for kids — one comes in hot pink for girls — has taken down the web site, YouTube, Twitter and Facebook pages it used to target its gun marketing at the under-10s.
The ads have been yanked following the death of a 2-year-old girl who was shot by her 5-year-old brother.
Crickett's marketing is controversial because, as Mother Jones reported, the company had a "Kids Corner" on its site, and also carried customer photos of children and even babies holding firearms.
Crickett's commercial even shows a mom accidentally pointing a rifle at her son's head:
But it is perhaps the Kids Corner that's most disturbing.
Here are some screengrabs of the imagery the company had on it prior to its disappearance:
Here's the commercial:
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