Keystone Sporting Arms, the company that makes Crickett rifles for kids — one comes in hot pink for girls — has taken down the web site, YouTube, Twitter and Facebook pages it used to target its gun marketing at the under-10s.
The ads have been yanked following the death of a 2-year-old girl who was shot by her 5-year-old brother.
Crickett's marketing is controversial because, as Mother Jones reported, the company had a "Kids Corner" on its site, and also carried customer photos of children and even babies holding firearms.
Crickett's commercial even shows a mom accidentally pointing a rifle at her son's head:
Image may be NSFW.
Clik here to view.
But it is perhaps the Kids Corner that's most disturbing.
Here are some screengrabs of the imagery the company had on it prior to its disappearance:
Image may be NSFW.
Clik here to view.
Here's the commercial:
Please follow Advertising on Twitter and Facebook.
Join the conversation about this story »
Image may be NSFW.Clik here to view.
| Image may be NSFW. Clik here to view.  Image may be NSFW.Clik here to view.  Image may be NSFW.Clik here to view.  Image may be NSFW.Clik here to view.  Image may be NSFW.Clik here to view.  |
Image may be NSFW.
Clik here to view.
Image may be NSFW.Clik here to view.
