An Alabama firing range is reaching out specifically to the "ladies" in its area with an easy-listening, '80's FM-style radio jingle.
The unforgettable song goes: "Are you ready? Are you prepared? Your best defense can't be that you're scared."
Hoover Tactical Firearms — which hosted an official state Republican Mitt Romney "victory party" on election night — is catering to the ever-increasing female firearm touting population.
A recent Gallup poll found that 23 percent of women are now gun owners. Only 13 percent had guns in 2005.
There's even a slew of pink semi-automatic weapons, featuring logos from Prada to My Little Pony, marketed directly to women.
Have a listen:
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