If you need to sell someone a bogus product guaranteed to ramp up their career, lawyers are probably your best audience.
Above The Law columnist Brian Tannebaum has spent weeks decrying the changing values of lawyers who are now more focused on creating a successful "brand" than on performing for their clients.
This focus on self-promotion emerged in the face of intense economic pressure following the recession.
In this week's rant, Tannebaum lets slip that due to that pressure, lawyers are the biggest suckers of them all when it comes to falling for too-good-to-be-true campaigns that promise wealth and fame if you only sign up for the online marketing scheme du jour.
"This is from the horse’s mouth, a marketer told me once that there are no easier clients to obtain than lawyers — they don’t ask questions," Tannebaum revealed in Monday's column for ATL (emphasis ours).
More from Tannebaum's column:
In fact, last week there was a webinar for lawyers about how to make oodles of money. It was hosted by a former practicing lawyer whose efforts to make money teaching lawyers how to make money have resulted in bankruptcy and financial disaster.
Dozens signed up.
Because of this, I’m considering a webinar on how to be tall and Catholic, just to see the numbers of registered lawyers.
Shame on our profession.
It is a little concerning that the people we trust to wade through fraudulent claims and keep us protected from online schemers are such easy prey.
But, given the pressure put on lawyers to immediately make it big once they leave school, we can almost understand their desperation.
DON'T MISS: Outspoken Dean Is Making His Students Sick By Defending Law School >
Please follow Law & Order on Twitter and Facebook.
Join the conversation about this story »
